The year 2020 took so much from us -- birthday parties, our faith in humanity and, apparently, Grape-Nuts.
That’s right, according to many things including an all-caps post on Portland’s Reddit page back in December, the cereal that you either love or hate, was nowhere to be found. The culprit? Supply chain issues and high demand.
Portlanders were probably especially hard hit by the loss of the not-grape and not-nuts breakfast food. An Oregonian article from 1989 notes that at the time Portland ranked number one among all U.S. cities for Grape-Nut consumption.
The source for this information? Harper’s Magazine’s monthly numbers.
And while the author of that article couldn’t verify Harper’s numbers, they were able to get Frank J. Smith, director of SAMI corporate development services, to say that Portland was number one in purchasing dry cat food and last in spray deodorants.
Sure this was 32 years ago, but it still feels relevant.
Luckily, Portlanders, and their cats, are getting a little bit of good news -- Grape-Nuts are back.
The shortage is over and the cereal is back on the shelves.
And, if you were such a fan that you were paying black-market prices while Grape-Nuts were gone, Post Consumer Products will reimburse you.
“It became abundantly clear during the shortage that Grape-Nuts fans are ‘Nuts for Grape-Nuts,’” Kristin DeRock, Grape-Nuts brand manager at Post Consumer Brands, said in a statement. “So much so that some of our loyal super fans were willing to pay extreme prices just to ensure they wouldn’t be without their favorite crunchy cereal.”
You can submit receipts here until April 15.
-- Lizzy Acker
503-221-8052, lacker@oregonian.com, @lizzzyacker
The Link LonkMarch 26, 2021 at 01:40AM
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Portland’s Grape-Nuts shortage nightmare is over - OregonLive
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