After a monthslong, nationwide shortage of its cereal, the maker of Grape-Nuts is trying to reassure customers that the familiar wheat-and-barley breakfast will soon be back, still with no grapes or nuts.
Post Consumer Brands announced Thursday that it would be shipping the cereal at full capacity by mid-March, after supply-chain constraints and higher demand during the pandemic caused a shortage starting late last year.
"We recognize that the temporary Grape-Nuts shortage has been frustrating to fans given that Grape-Nuts is a one-of-a-kind cereal and there is no other cereal like it on the market," Kristin DeRock, the cereal's brand manager, said in a statement.
She added, "We ramped up production and are running full swing 51 out of the next 55 days."
The shortage irked loyal customers and led to an outcry on social media, where fans expressed their frustration and told of the challenges they faced searching for the cereal.
On Reddit in December, in the depths of winter and before the cereal maker had acknowledged the shortage, one person captured the mood by writing, "WHERE ARE ALL THE GRAPE NUTS???" Some shared photos of their last box while others reported seeing greatly inflated prices for the rare boxes listed for sale online.
Some commenters, with a committed loathing for the cereal, mocked the shortage and compared the product to gravel or called it an unsettling, and perhaps indigestible, mystery.
David Heyman, a marketing professional and avid consumer of Grape-Nuts, searched for about two months without success. He followed the shortage on Twitter and Facebook, and signed up for a notification list that will alert customers when the product returns and provide a coupon for $1.50 off their first purchase.
The Link LonkFebruary 13, 2021 at 03:05PM
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Grape-Nuts shortage all but over - Northwest Arkansas Democrat-Gazette
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