In a sweet teaming of iconic local brands, Swensons is now offering milkshakes made with grape jelly and Jif peanut butter — both made by J.M. Smucker Co.
The PB&J Milkshake debuted Aug. 10 and will be available for a limited time — likely a few more weeks.
The shake offers "a sip down memory lane," Kevin Howley, director of marketing for the 14 Swensons drive-in restaurants, said Wednesday. Swensons calls the drive-ins "stands."
The milkshake, he said, "is about that back-to-school, peanut-butter-and-jelly vibe."
The shake is made with Swensons milkshake base and is then "handspun" with Jif peanut butter — creamy, not crunchy — and Smucker’s grape jelly.
"Nothing is really overpowering about the grape [flavor]," Howley said. "It’s subtle."
It’s one of 18 shakes in the lineup of the Akron-headquartered Swensons chain. It’s filling the spot reserved for limited-time shakes and takes the place of Key Lime Pie, which featured crushed Nabisco graham crackers.
The PB&J shake is the first to feature products made by Orrville-headquartered J. M. Smucker Co.
"We loved the opportunity to partner with them [Smucker], especialy with us being neighbors," Howley said.
The milkshakes feature market leaders, Smucker spokesman Frank Cirillo said.
Jif is the No. 1 peanut butter brand in the country and Smucker’s brand is the leader in fruit spreads, Cirillo said.
J.M. Smucker, founded in 1897, purchased the Jif and Crisco (cooking oil and shortening) brands in 2002 from Proctor & Gamble Co. in a $1 billion stock deal.
Swensons likes to roll out limited time eats and beverages periodically, keeping Swenatics happy.
Last year, the drive-in eatery chain made a splash with waffle fries, available for a limited time.
Contact reporter Katie Byard at kbyard@thebeaconjournal.com. Look for the Akron Dish column online at beaconjournal.com and in print Wednesdays in the Beacon Journal.
The Link LonkAugust 20, 2020 at 05:11PM
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Swensons shakes it up; features Smucker’s Jif and grape jelly in PB&J shake - Akron Beacon Journal
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