CHICAGO, IL - Table grapes are an enormous category—and they continue to be a sales driver for retail partners across the supply chain. In order to ensure that the highest quality grapes are making it to market, Hazel Technologies, Inc. offers its patented technology to the benefit of both suppliers and buyers.
“The primary result of using Hazel® technology is stem quality protection. This means that grape stems, also known as racchis, protected by Hazel’s products retain green color and turgidity for a longer period of time,” explained Pat Flynn, Chief Marketing Officer and Co-Founder. “Maintaining healthy stems for longer is important because stem appearance is the #1 factor most consumers consider in determining how fresh the grapes are.”
The ease in which growers can add Hazel’s technology for grapes cannot be overstated, as all it takes is placing the Hazel Tech® sachet in the box at the time of packing. Academically validated, USDA-funded, and extremely easy to use—that’s a must-have solution, if you ask me.
Additionally, new table grape varieties require more care, but with Hazel’s solutions on your side, it’s never been easier.
“The most popular new table grape varieties have an excellent taste profile and are growing each year in market share. One challenge with many new table grape varieties is that they are frequently known to have very delicate stems. As more growers implement Hazel's technology for grapes, they will be able to store and ship varieties with more fragile stems with higher quality,” Pat noted. “This new level of quality ‘assurance ultimately increases grower returns and the consumer eating experience.”
Building out its supply-side partnerships, Hazel Technologies has become a trusted industry partner due to its ability to tailor solutions based on category.
“Our mission at Hazel is to deliver cutting-edge products that improve the quality of food for every person involved, from growers to consumers,” Pat shared. “We break this process into three parts: discover, innovate, and deliver. We were founded by Ph.D. chemists and engineers. We believe in always experimenting and discovering new technology variations with new categories. Once we see interesting results, we partner with leading growers, retailers, and academic institutions to conduct research. Finally, for the technologies with the best industry response, we deliver!”
We’ll continue to hunt down the innovations that will make for buy- and supply-side success, so stay tuned.
The Link LonkMarch 31, 2021 at 12:52AM
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Hazel Technologies' Patt Flynn Discusses Hazel Tech® Benefits for Table Grape Growers - And Now U Know
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