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Friday, February 26, 2021

Welch's Lawsuit Alleges Artificial Flavor Hidden in Grape Juice - Bloomberg Law

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Welch Foods Inc. misleadingly portrays two grape juice beverages as made with “no artificial flavors” when the drinks contain a synthetic flavoring agent, a new proposed class suit in a California federal court says.

The suit challenges the marketing of “Light Concord Grape Juice Beverage” and “Light White Grape Juice Beverage.” And it is the latest to allege a food or drink contains synthetic malic acid, an ingredient that imparts a tart flavor.

Both products’ labels show lifelike illustrations of fresh, ripe grapes and are advertised to consumers with the additional false assurances that they contain “nothing you don’t want,”...

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February 26, 2021 at 04:01AM
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Welch's Lawsuit Alleges Artificial Flavor Hidden in Grape Juice - Bloomberg Law

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