Fans of Grape-Nuts are about to blow their tops because they can’t find their favorite cereal.
A nation-wide shortage of the Post Consumer Brand’s popular high-fiber cereal has led to wide-spread panic among consumers who have a penchant for its earthy flavor and gravelly texture.
A message on Post’s website acknowledges the current difficulties in locating Grape-Nuts, which, by the way, contains neither grapes nor nuts, and offers its apologies to customers who are feeling the strain. Created by the company’s founder himself, C.W. Post, in 1897, Grape-Nuts has been regularly enjoyed by generations of consumers who enjoy being regular.
Grape-Nuts brand manager Kristin DeRock further sought to reassure customers that the deficit would be resolved and that the company had no plans to dump the cereal. As reported by Kate Gibson, DeRock stated in an email to CBS MoneyWatch that "First and foremost, we want to make sure that Grape-Nuts fans know that we have absolutely no plans to discontinue Grape-Nuts cereal."
DeRock also cited certain requirements particular to Grape-Nuts that render making them challenging: "Grape-Nuts is made using a proprietary technology and a production process that isn't easily replicated, which has made it more difficult to shift production to meet demand during this time.”
Demand for the blend of hearty grains increased dramatically during the pandemic as more Americans enjoyed their first meal of the day at home rather than the office. According to Danielle Wiener-Bronner of CNN Money, although data from Euromonitor International showed that the ready-to-eat cereal market decreased between 1 and 2 percent each year from 2015 to 2019, the market grew by 20 percent (to about $10.6 billion) from 2019 to 2020.
With the news that Grape-Nuts should be back to its regular availability within a few weeks, loyalists are flush with pleasure.
February 01, 2021 at 03:37AM
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People are ticked that they can't find this favorite cereal - Chron
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